In New York City from August 12-15th, Nike, Jordan Brand and Converse will launch the first annual World Basketball Festival. It is a celebration of the worldwide expansion of the sport, and it lands just before the FIBA World Basketball Championships kicking off in Turkey on August 28th. Foot Locker’s flagship store on 34th St. in NYC got a full make-over for the event, and stores nationwide will be picking up a lot of the hot new product. Check out some shots of the new setup, and get in the basketball spirit- it’s a global game.

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