As players from all around the league make their way to Los Angeles for the 2011 NBA All-Star experience, the House of Hoops at the Beverly Center is kicking off the near week-long festivities in a major way. House of Hoops is hosting Nike’s “Los Fearless” events which will bring superstars like LeBron James and others, into an up close and personal experience with the fans who have traveled from all over the world for this week’s excitement.

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When fans arrive at the Beverly Center, just outside of the House of Hoops doors they are greeted with a huge multi-ton sculpture of a Black Mamba. Seeing as how Kobe Bryant is the hometown hero for most Los Angelenos, it only seems right that the creature he was nicknamed after is what greets the fans when they arrive. Atop the massive 16-foot reptile Kobe’s snake-like logo is branded for all to see.

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Once fans make their way into House of Hoops they’re greeted with all the All-Star inspired fan gear one could possibly imagine. The highlight of the All-Star goods are the “Los Fearless” Nike Basketball All-Star colorways including the Nike Zoom Kobe VI, Zoom KD III, and Air Max LeBron 8 V2. Behind the glass stand life size images of Kevin Durant, Kobe Bryant and LeBron James, in fearless poses that emulate the toughness it takes each player to make it to the 2011 NBA All-Star game.

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