The Kobe 7 System is a sophisticated shoe, featuring removable insoles with AIR technology. In this video, Kobe Bryant and Nike Creative Director of Eric Avar talk about what inspired them in the design of the Kobe 7 System. It’s great to go behind the scenes and hear the athletes and designers discuss what inspired… Read More >>

Happy Birthday LeBron James! To commemorate his birthday [which is December 30th], Nike is releasing the LeBron 9 Freegums on 12/31. The graphic art imagery, seen on the inner lining and toe box, was designed by Miami artist Alvaro Ilizarbe, also known as Freegums. Nike released 50 pair earlier this year to celebrate the artist… Read More >>

There’s a lot of excitement in LA, and it’s coming from the Clippers! When Blake Griffin heard Chris Paul was headed to his team, he said it would be “Lob City”. Rapper Tyga just dropped a remix of his hit single Rack City in homage to the hottest show in LA. And we bring it… Read More >>

The greatest holiday gift is the return of the NBA on Christmas Day. It’s been a tradition for some of the Nike Basketball Players playing on Christmas Day to rock a special edition of their signature shoe. This year, we have Kobe Bryant, Kevin Durant, LeBron James and Amar’e Stoudemire sporting Christmas colors tomorrow. The… Read More >>

Jeremy Scott is known for his eccentric style and flavor, we’ve seen evidence of this on his past works with adidas such as the Teddy Bears and the Panda releases. Scott holds nothing back for the upcoming Spring and Summer 2012 collection. The four major releases that are expected to drop range from leopard tails… Read More >>

Kemba Walker’s mother Andrea Walker new Kemba was a different breed even from the time he was born. On May 8, 1990 Kemba was so eager to take his first breath in the world his mother didn’t have time to get to the hospital, instead he was born in the hallway in the Bronx –… Read More >>

The Jordan Retro 11 Concord is the most anticipated shoe of the year, and with good reason. Many consider the Concord to be the best Jordan shoe of them all. MJ reclaimed the throne in the Concords, winning the All Star MVP, Regular Season MVP and 1996 NBA Finals MVP. Not only was he winning,… Read More >>

Black Mamba. That would be Kobe Bryant’s nickname, based on how he plays the game. He’s always attacking, probing the defense looking to take advantage of their weak spots. The latest Kobe signature shoe was designed based on three great predators: Cheetah, Black Mamba and the Great White Shark. Their influence is reflected in the… Read More >>

Anfernee “Penny” Hardaway was drafted third overall by the Golden State Warriors in the third round of the 1993 NBA draft – he was later traded to the Orlando Magic where he was paired with Shaq and formed one of the best tandems in all of the league. Not only was Penny’s game smooth on… Read More >>

The last time the Cleveland Cavaliers went from last-place in the East to the brink of the NBA playoffs, it was on the shoulders of Rookie of the Year and No. 1 overall draft pick LeBron James.