In 1987 Nike dropped the Air Max 1 which featured one of the company’s most innovative technologies to date: the Air Max bubble. Air Max and the kicks that it was featured on exploded around the world. The Hometurf Series – which will include homages to London, Paris, a Milan – celebrates a New World technology making its way back across the Atlantic and impacting fashion in the Old World. The first pack of the Hometurf Series to launch at Foot Locker will be London.
The Nike Air Max London collection merges Nike’s Hyperfuse material with an intricate combination of textiles to create a mix of matte and shine on the Nike Air Max 1 HYP, the Nike Air Max 90 HYP, [...] and the Nike Air Max 95. Taking inspiration from the contrasting grit and luxury of modern London, the traditional colors of London’s bustling public transport system blended with premium textiles reflect the mingling of a city’s diverse community by way of mass transit.
Using the metaphor for what the city of London is like today, all three of the shoes in the Pack are retro classics that have been updated with technology from 2013. They all include a special London patch on the tongue with “London” written inside the circular stars of the European Union flag. The Air Max 1 in a white/dark obsidian-university red-nitro colorway includes engineered mesh, Hyperfuse, and a 360 Air Max bubble. Both the Air Max 95 and Air Max 90 included in this pack also have Hyperfuse technology incorporated into their uppers. Both shoes also include their original midsoles and Air Max bubble patterns. All three shoes include a special silver “Air Max” lace tag, as well.
The Nike Air Max Hometurf Series: London Pack will release at select Foot Locker stores on Saturday, May 4th. Pricing information for each shoe can be found below. Check the Launch Locator here to see which stores are getting these releases.
Nike Air Max 1 2013 London – $200
Nike Air Max 90 London – $120
Nike Air Max 95 – $160