We are a little over a month away from the start of the NBA season and the highly anticipated return of Chicago Bulls star Derrick Rose. With the new season comes new expectations, new beginnings and of course a new adidas D Rose signature shoe. Yesterday in Chicago, D Rose and adidas Basketball officially unveiled the “D Rose 4″ signature shoe and apparel collection — the latest in a line of premium and personal products designed for the former MVP point guard. The D Rose 3.0 and 3.5 revealed the deep roots and love Derrick has for the city of Chicago and his family, and now the D Rose 4 will showcase his distinct on and off-court personalities.
“When I’m out on the court I’m doing everything in my power to win, and off the court I’m a pretty laid back guy who likes to spend time with my family,” said Rose. “It’s cool adidas used this in the design of the shoe, and it performs great on the court and looks really nice off it.”
For the D Rose 4, adidas designers worked closely with D Rose to design and develop a shoe tailored specifically for his relentless, attacking style of play and unique style. The shoe’s design showcases the two sides of one of the game’s best, with a bold line separating the front and back of the shoe. The back heel highlights Derrick’s competitive fire and explosive, attacking style of play, while the front represents his humble and confident demeanor and understated off-the-court style. In addition to its unique design, the D Rose 4 has all the latest adidas technological developments that will make one of the fastest, quickest and most agile players in the league even faster and more explosive. Performance upgrades such as the Crazyquick outsole traction system, gives Derrick maximum control and flexibility for quick movements. Support is enhanced by SprintWeb, dynamic GEOFIT ankle support and an improved molded SprintFrame chassis. Three-Stripes on the heel serves as a reminder of Derrick’s speed to opponents. For off-court appeal, the D Rose 4 features premium elements such as a gloss upper pattern, reflective D Rose logo on the collar and an eye-catching hologram material overlaid by perforated synthetic leather to highlight the tongue logo.
The adidas D Rose 4 drops in three colors, including the Foot Locker exclusive Scarlet Red or “Brenda” colorway, in stores and online on October 10th for $140. In addition to the shoe line, an exclusive apparel collection of shirts, hats, shorts, socks, sweats and hoodies will also be available to hook up to the kicks. Check out more photos and D Rose’ new adidas Basketball commercial below and let us know what you think of the shoe in the comments.
Scarlet “Brenda” (Foot Locker Exclusive)