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Archive for the Approved Category

VIDEO: “Life Changes After the Draft” featuring Dante Exum

Getting drafted into the NBA is the ultimate life-changing moment for a basketball player. For Austrialian draft prospect Dante Exum that moment arrives this Thursday. Until then though, he’s still an unknown just like the rest of us. Watch our new adidas “Life Changes After The Draft” spots airing this week, and let us know… Read More >>

Vans Authentic Lite

Today, we introduce the newest line of sneakers from one of the leading brands in skate shoes. Vans has reengineered its original Authentic shoe with the release of the Authentic Lite sneaker. While maintaining the classic look of Vans Authentic, the Lites feature UltraCush Lite and ActionFit technologies, which give a completely new fit and… Read More >>

VIDEO: Foot Locker x adidas: “No Rings” featuring Damian Lillard

Damian Lillard is ready to step up his game this Playoff season, are you? In our latest #Approved series commercial, the newly resigned adidas basketball star is on the phone talking to a friend about the upcoming playffs. He knows that he plays his best when he looks his best and wearing #Approved adidas gear… Read More >>

adidas Crazy 1 Lillard and Wall “Florist City” Collection

Spring is finally officially arriving this week, and adidas is celebrating the season with the release of the “Florist City” Collection for two of basketball’s rising stars, Washington Wizards’ point guard John Wall and Portland Trail Blazers’ point guard Damian Lillard. The collection includes the iconic Crazy 1 basketball shoes as well as matching caps… Read More >>

(Video) James Harden and “The Beards” Go Shopping at Foot Locker

It’s February at Foot Locker, and James Harden knows he needs to go shopping to pick up all the fresh new gear we have out right now. The problem is, he can no longer go shopping without getting mobbed. Thankfully, his Beard Gang has his back. Watch the video below to see how it turns… Read More >>

VIDEO: “Disguise” featuring James Harden and Anthony Davis

February at Foot Locker is the hottest month of the year for new sneaker releases. Basketball star James Harden knows this, and needs to find a way to go shopping this month without getting mobbed. Luckily he has a great idea for a disguise, which he shares with Anthony Davis. Watch our new spot ‘Disguise’… Read More >>

23 Days of Flight Featuring Carmelo Anthony

Today, we’re kicking off our “23 Days of Flight” Jordan campaign with the launch of our new commercial spot with New York Knicks superstar Carmelo Anthony! The campaign officially begins this Saturday, December 14th with the launch of the Taxi 12′s and culminates with the release of the Melo M10 and Melo 1.5 on Saturday,… Read More >>

Week of Greatness 2013: All is Right Commercial

It’s the Week of Greatness and we are making everything right, with one week of the most premium sneaker releases of the year! In our new commercial we bring together some of the most eclectic stars past and present to proclaim once and for all that “All is Right” during the Week of Greatness. Watch… Read More >>

Nike Air Pippen “Camo”

We haven’t seen a new colorway of the Nike Air Pippen in about a month, but that will all change this weekend. A military inspired Air Pippen “Camo” will hit House of Hoops by Foot Locker on Saturday, September 14. Dominated by a black nubuck upper, this Air Pippen boasts two unique eye-popping features. The… Read More >>

Foot Locker x Jordan “The Endorser” Behind The Scenes

In 2013, Clippers teammates Blake Griffin and Chris Paul also become Brand Jordan teammates. Together, with Foot Locker, the pair created a hilarious commercial poking fun at the amount of endorsement deals that Blake Griffin has. Griffin being the comedic and talented actor that he is (why do you think he has so many deals?)… Read More >>

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