With very few exceptions, and perhaps none outside of basketball, the Nike Air Max line is an industry standard for style, innovation, and function. Black Friday will see the release of the newest addition to the Air Max family – the Nike Air Max 2015. Though the silhouette of the Air Max isn’t drastically different… Read More >>

The adi Pure Boost “Monochrome City Blur” should look familiar to some. It is the greyscaled version of a Pure Boost we wrote about a couple weeks ago, appropriately named the “City Blur.” Sitting atop the uber comfortable white Boost midsole, the “Monochrome City Blur” upper contains an abstract black and white graphic of traffic… Read More >>

Trust us, the adidas Pure Boost is one of the most comfortable shoes you could possibly lace up on your feet. Adidas’ Pure boost technology midsole provides unmatched comfort for your feet whether you’re relaxing in them or going on a full run. Now, much like we’ve seen adidas do with the ZX Flux, we’re… Read More >>

The Nike Air Huarache continues to make the summer of 2014 its comeback time, and this week, another colorway of the classic trainer dropped at Foot Locker stores around the country. The OG White/Scream Green-Royal Blue-Black colorway is back – much to the pleasure of one 90′s sitcom character, in particular. The “Scream Green” colorway… Read More >>

The shoe whose namesake cushioning was inspired by astronauts bounding weightlessly on the moon is now more stable than ever. This week Nike will debut the sixth version of its heralded LunarGlide running shoe. The LunarGlide 6 features a lighter Lunarlon foam, a redesigned outsole pattern, enhanced Dynamic Support stability and an all-new engineered upper,… Read More >>

PUMA is back with two fresh colorways of their famed Blaze of Glory silhouette this weekend, and we’re excited to announce that they are coming exclusively to our #PUMALab stores in Atlanta! The PUMA Blaze of Glory Mesh Evolution Pack features two contrasting colorways, draped with mesh and suede materials, and adorned with colorful accents… Read More >>

Adidas has always been a leader and innovator when it comes to their running shoe products. After the highly successful launches of the Boost and Springblade last year, adidas is continuing to develop their running innovation lines with the new eco-friendly Element Refine. The Element Refine is a new lifestyle running shoe, that along with… Read More >>

From the Brand that reinvented the T-shirt comes the first running shoe made entirely in a clothing factory. Under Armour is back with a brand new running shoe that is sure to turn heads. The Under Armour Speedform Apollo features a light, flexible, formfitting upper, smooth ultrasonic seams and an ultra light, responsive MicroG midsole…. Read More >>

2014 is the year of Air Superiority! The classic Nike Air Max 90 has been updated with unprecedented sole and upper enhancements making the shoe more breathable, comfortable, and lightweight–enhancing movement without sacrifice to the original, time-tested, aesthetics. The Nike Air Max Lunar90 takes the timeless feel of Nike Air and marries it with the… Read More >>

It’s that special time of year when we’ve just made it past all of the Thanksgiving food and start looking forward to the holiday season…and Nike debuts the newest edition to the Air Max family – one of the most lines in all of sneakers. The Air Max 2014 will make its debut on Thursday,… Read More >>