Official Rules for the House of Hoops @ 33rd & 7th Finders Keepers Scavenger Hunt No Purchase Required to Enter or Win. Must be a permanent legal US resident to enter. NCAA/HIGH SCHOOL ELIGIBILITY. I understand and agree that if I am, or may become, a student-athlete I am responsible for my own eligibility and/or… Read More >>

A Black-White-University Red-Hyper Crimson colorway is the newest addition to LeBron’s parallel signature line of sneakers – the Nike Zoom Soldier 8. A black upper featuring Nike’s Hyperfuse technology sits in the background of the eye catching University Red ankle strap that hugs the laces. Red accents are also featured on the shoe’s sock liner… Read More >>

The newest adidas Originals ZX Flux to hit stores is the black/white “Monochrome Prism” colorway. Effectively, a greyscaled version of the first Flux to hit stores in May, the “Monochrome Prism” incorporates hundreds – if not thousands – of grey, white, and black triangles to cloak the entire upper of the shoe. A white midsole… Read More >>

Foot Locker Unlocked is happy to present a bit of breaking news: the two newest colorways of Air Jordan Future “Black Ice” and “Blue Ice” are now available in stores. There might not be a shoe on the market that an icy sole looks better on than the Futures so it’s perfect that we now… Read More >>

Summer is almost officially here, and this weekend an early candidate for colorway of the summer is about to drop. The Air Jordan 1 Retro ’86 “Kumquat” has the all-white look that is a mandatory summer wear but includes a rare color in kumquat that accents the shoe perfectly. A mixture of smooth and tumbled… Read More >>

The Nike Air Huarache is one of the better known trainers in the sneaker game. Designed by industry legend, Tinker Hatfield, the Air Huarache is made up of synthetic leather overlays that sit on top of a neoprene bootie. The shoe comes together with the iconic Huarache heel counter. The upper sits on top of… Read More >>

There have been a slew of recent LeBron releases but we’ve got one more for you and it’s super sleek. The Nike LeBron 11 “Diffused Jade” will drop on Saturday and is named after the accent color which accounts for the majority of the color pop on the pair. Cloaked in a mostly black upper… Read More >>

As is often the case with sneaker colorways, the inspiration behind the Air Jordan 1 Retro Hi OG “Highlight Reel” that releases this Saturday, September 7th is one of Michael Jordan’s opponents during his spectacular career. Instead of a team inspiration, much like the Retro IV “Cavs,” Saturday’s release pays homage to a player –… Read More >>

Before the Black Mamba made his name on the hardwood, soccer was his passion, and the new Kobe 8 “Mambacurial” brings his love of basketball and soccer full circle in a brand new vibrant silhouette releasing for the first time on Friday, June 7th. Below are the release details. In partnership with mall management, SELECT… Read More >>

Nike’s “Area 72″ All-Star Pack continues to be rolled out and in this post, we’ll focus on the Nike Lunar Force 1 Fuse Premium in the Area 72 colorway. The Lunar Force 1 made its debut in 2012 as part of the celebration surrounding the 30th anniversary of the classic Air Force 1. Made with… Read More >>