You’ve seen the first ending to our Approved Heat commercial starring James Harden and Kris Humphries entitled “Mirror“, now check out the alternate ending, and don’t forget to follow Maurice on Twitter @helpMaurice to see which entourage he’ll try to join next!

Yesterday, we officially kickoff the February and March “Approved Heat” campaign with an exclusive media event at the home of the Brooklyn Nets, Barclays Center. A lucky select few got to join us for an invite-only run prior to the Nets-Heat game. It was a riveting game between the two teams as they got to [...]

Over the course of his first few years in the NBA, Kevin Durant has earned the reputation as one of the “nicest” players in the league. KD kisses his mom before games, gives respectful interviews and always makes time for the fans. There’s no way he could be responsible for a rash of vicious highlight [...]

The Holiday season is the time for family, friends and gift giving. In our new Approved campaign ad, NFL stars Victor Cruz and Hakeem Nicks show off the difference between a good and bad gift. Cruz knows bad acting from Nicks when he sees it and the only thing that can make it right is [...]

Earlier in the week we debuted our new Foot Locker Approved adidas spot with Ricky Rubio. Today we welcome the big man, Dwight Howard, on the Foot Locker Approved team. Dwight is no stranger to dominating on the court, but when he leaves the court does he become Dwight Howard Ghost Hunter? Certainly not. Dwight [...]

Today, we are excited to welcome two new athletes into the Foot Locker Approved family; Cam Newton and Steve Smith. In our new commercial entitled “Cam Cam,” Cam goes to great lengths to protect his Approved Under Armour gear and has a little surprise in store for teammate Steve. Check out the commercial after the [...]

Finally! The Week of Greatness is coming! Check out the newest member of the Foot Locker Approved team, Cleveland Cavaliers star Kyrie Irving as he gets stuck in a “cinematic dunk” on the way to Week of Greatness.

We are less than 10 days until the start of the 2012 NBA season and we couldn’t be more excited here at Foot Locker. In celebration for the start of the basketball season, we’re partnering up with our friends at Mission Athletecare to give you the opportunity to ask two-time NBA Champion and Miami Heat [...]

On Tuesday night, October 16, the Foot Locker Foundation hosted its 12th annual “On Our Feet” Gala to benefit the United Negro College Fund (UNCF). Throughout the years, the “On Our Feet” Gala has provided over 600 scholarships to worthy students across the country. The event was hosted at Gotham Hall in midtown Manhattan and [...]

Each year, Foot Locker is proud to unite five total strangers, one from each of the five New York City boroughs, to participate in the Foot Locker Five Borough Challenge, a unique “race within a race” within the ING New York City Marathon. The team of runners must run together for the first 13 miles [...]