Back in March, King James gave us a preview on Instagram of the latest Nike LeBron X colorway finally dropping this Saturday, May 4th in stores and online. Officially “Pure Platinum/Black-Sport Turquoise,” the newest colorway in LeBron’s signature sneaker collection features a pure platinum underlay with a crimson and black-sport turquoise Miami-inspired spray paint/finger print [...]

This week we’re excited to announce the launch of adidas newest basketball shoe creation, the Crazyquick. Crazyquick is the first adidas basketball shoe designed specifically to help make players quick on the court. The adidas Innovation Team (aIT) examined more than 1,000 discrete basketball movements to develop the technology in Crazyquick. The technology allows greater [...]

In partnership with mall management, SELECT Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Jordan Retro 5 “Grape” (on sale 5/4/13 for $160). The sweepstakes ticket procedure will begin Wednesday, May 1st and end on Thursday, May 2nd. If your ticket number is selected, you will be notified by [...]

In preparation for the release of the Jordan Retro V “Grape” this summer, Jordan Brand will cloak the Jordan Son of Mars Low in a black grape colorway of its own. Officially a black/grape ice-white colorway, the newest Jordan Son of Mars Low will drop tomorrow, April 27. The Son of Mars Low, which is [...]

This Saturday, April 27 Foot Locker will be releasing the first Nike Air Max LeBron X Low colorway since the shoe dropped as part of the Easter Pack in March. Saturday’s release is a bright citrus/hyper blue-black one that is eye catching, to say the least. With bright citrus dominating the Hyperfuse upper, hyper blue [...]

LeBron James, Kobe Bryant and Kevin Durant are not real superheroes, they just play like them on the basketball court. Today’s biggest stars collectively showcase an uncanny skill-set, but they need that impenetrable gear to maximize those abilities and bring them to the forefront. Enter Nike Basketball’s ELITE Series 2.0. This Saturday, April 27th Nike [...]

The NBA Playoffs are in full swing, and Jordan Brand is gracing us with two new colorways of their latest basketball shoe creation, the Air Jordan XX8, this Saturday, April 27th. The Air Jordan XX8 features an ultra-responsive and durable outsole, Zoom Air, Flight Plate technology and a carbon fiber heel that come together to [...]

In partnership with mall management, SELECT Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Air Jordan XX8 “Bright Crimson” and “Black/White/Red” (on sale 4/27/13 for $250 apiece). The sweepstakes ticket procedure will begin Wednesday, April 24th and end on Thursday, April 25th. If your ticket number is selected, you [...]

Playoff time is finally upon us and Nike Basketball’s signature stars LeBron James and Kevin Durant are both chasing one thing, a world championship. With the playoffs promising gold, Nike Basketball unveils the Nike ELITE Series 2.0+ to celebrate its signature players’ achievements in the final stretch to ultimate victory. On Saturday, April 20th House [...]

20 years ago, Michael Jordan and his Chicago Bulls capped off the first of two “three-peats” during MJ’s tenure with the team. Topping Charles Barkley and the Phoenix Suns in the Finals, Jordan had the Air Jordan 8 strapped to his feet all season long. To commemorate one of the countless number of Jordan’s achievements [...]