Prime For Playoffs Nike prepares LeBron James and Kevin Durant for battle in the Playoffs with the Nike Elite Collection. The LeBron 13 Elite features a White upper, Black and Metallic Gold speckled outsole and Metallic Gold accents to represent LeBron’s relentless fight for the trophy. The KD 8 Elite features neutral earth tones for… Read More >>

Dunk From Above The Air Jordan 4 Retro arrives in a new colorway inspired by Michael’s ability to take flight. The features a Midnight Navy premium leather upper, Metallic Gold detailing and a Gum bottom. See more detailed images below and pick these up in stores or online (10am EDT) Saturday, March 19th for $190…. Read More >>

Over the weekend the eye popping PUMA Avanti Metallic Gold dropped at our PUMA Lab stores in Atlanta and in our Herald Square 34th Street location in New York City. The Avanti is a soccer inspired street smart lifestyle shoe and this release, in particular, will have you feeling like gold. Wrapped completely in metallic… Read More >>

Nike is back with their third Elite Series Collection release of 2014 for their all-star signature player lineup, LeBron James, Kobe Bryant and Kevin Durant, who represent Nike Basketball’s gold standard. Their collective commitment, work ethic and winning ways have resulted in seven world championship trophies with their sights set on more to come. The… Read More >>

When Nike’s designers were working on LeBron James’ newest signature shoe, his career was going through some major changes. He was getting a new number, a new team, basically starting a new era. A lot of things weren’t going to be settled by the time the prototypes of the shoe were created, so there were… Read More >>

It’s officially on now for King James. The NBA season starts tonight, with a big match-up of the NBA’s new 3-headed powerhouse (LeBron, Wade, Bosh) against the old guard (Garnett, Pierce, Allen). Oh, and his brand new signature shoe, the Nike Air Max LeBron 8, releases today at footlocker.com and Foot Locker stores. More shots… Read More >>