Nike is back with their third Elite Series Collection release of 2014 for their all-star signature player lineup, LeBron James, Kobe Bryant and Kevin Durant, who represent Nike Basketball’s gold standard. Their collective commitment, work ethic and winning ways have resulted in seven world championship trophies with their sights set on more to come. The… Read More >>

When Nike’s designers were working on LeBron James’ newest signature shoe, his career was going through some major changes. He was getting a new number, a new team, basically starting a new era. A lot of things weren’t going to be settled by the time the prototypes of the shoe were created, so there were… Read More >>

It’s officially on now for King James. The NBA season starts tonight, with a big match-up of the NBA’s new 3-headed powerhouse (LeBron, Wade, Bosh) against the old guard (Garnett, Pierce, Allen). Oh, and his brand new signature shoe, the Nike Air Max LeBron 8, releases today at footlocker.com and Foot Locker stores. More shots… Read More >>