Back in March, King James gave us a preview on Instagram of the latest Nike LeBron X colorway finally dropping this Saturday, May 4th in stores and online. Officially “Pure Platinum/Black-Sport Turquoise,” the newest colorway in LeBron’s signature sneaker collection features a pure platinum underlay with a crimson and black-sport turquoise Miami-inspired spray paint/finger print [...]

LeBron James, Kobe Bryant and Kevin Durant are not real superheroes, they just play like them on the basketball court. Today’s biggest stars collectively showcase an uncanny skill-set, but they need that impenetrable gear to maximize those abilities and bring them to the forefront. Enter Nike Basketball’s ELITE Series 2.0. This Saturday, April 27th Nike [...]

Playoff time is finally upon us and Nike Basketball’s signature stars LeBron James and Kevin Durant are both chasing one thing, a world championship. With the playoffs promising gold, Nike Basketball unveils the Nike ELITE Series 2.0+ to celebrate its signature players’ achievements in the final stretch to ultimate victory. On Saturday, April 20th House [...]

In partnership with mall management, SELECT Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Nike LeBron X PS ELITE+ and KD V ELITE+ (on sale 4/20/13 for $280 and $200 apiece). The sweepstakes ticket procedure will begin Wednesday, April 17th and end on Thursday, April 18th. If your ticket [...]

The sun is setting on the rest of the Eastern Conference as LeBron James and the Miami Heat are dominating opponents on their current 15 game winning streak and putting all teams on notice that they plan to repeat as champs. Now, as Lebron continues his dominance, we have a special treat as we will [...]

College basketball March Madness is still a few weeks away, but Approved Heat’s sneaker madness rolls on as we have another big week of awesome new releases. Check out some of the kicks hitting Foot Locker stores and Footlocker.com this week. Don’t forget to check the Launch Locator here (updated daily) for all the details [...]

The LeBron X “Volt” will hit stores and our website tomorrow morning and I think it’s fair to say that this is the brightest colorway we’ve seen from a LeBron shoe – maybe ever. You might recognize the “Volt” release from the dunk contest when Eric Bledsoe of the Clippers threw down in them. In [...]

In partnership with mall management, select Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Nike Lebron X “Cork” (on sale Saturday, February 23rd). Stores will hand out tickets on Wednesday, February 20th and Thursday, February 21st. If your ticket number is selected, you will be notified by phone on [...]

Last year the Galaxy Pack became an international phenomenon when it launched surrounding the festivities in Orlando. There’s no Galaxy Pack this year but we’ve still got three space-inspired upcoming releases for Nike’s signature players that are out of this world (pun intended). What began as a simple idea by members of the Nike Basketball [...]

Today, Saturday, February 9th, the Nike Lebron X “Home” drops at House of Hoops by Foot Locker stores. The “Home” version of Lebron James’ 10th signature sneaker comes in the familiar White/University Red/Black colorway. The Nike LeBron X basketball shoe commemorates the 10th anniversary of LeBron James’ partnership with Nike Basketball. With a combination of [...]