The Under Armour Spine Venom is the second edition of Under Armour’s ground breaking Spine technology that they have used on both running and basketball shoes. The upper is constructed of a “supportive foam “cage” [that] is cored out to remove all unnecessary weight.” Those cored out sections are topped with mesh to allow your… Read More >>

Today, we are excited to welcome two new athletes into the Foot Locker Approved family; Cam Newton and Steve Smith. In our new commercial entitled “Cam Cam,” Cam goes to great lengths to protect his Approved Under Armour gear and has a little surprise in store for teammate Steve. Check out the commercial after the… Read More >>

Mid-way through the summer we saw a revolutionary new running system from Under Armour which was focused around mimicking the human spine in a sneaker’s support features. Support of the shoe is focused on the middle of the foot with offshoots of padding to distribute weight, evenly. This month Under Armour has dropped a basketball… Read More >>

New in stores this week is the Under Armour’s latest addition to its running category, the Spine. The Spine has a lightweight foam and mesh upper with a sole and midsole structure that mimics the human spine. Supports down the center are like a back bone while strips off the center distribute weight and pressure… Read More >>